Marketing Logo

  "On The Go" originally started out as a phone application. This app is designed to help young aspiring artists do amateur recordings of their music wherever they are at any time. This app recently branched out due to global increase in demand for the software. The founder of this product, Roddy Jaker Watum (RJW), along with his advisers found it was time to start producing physical units of this product for those artists who prefer playing their instruments out loud as they create. Our product comes with two top of the range RJW microphones, a mini amplifier with a five year warranty, the latest RJW headphones, an electric memopad for writing down lyrics and an electric version of the artist's preferred instrument. This electric version of the instrument allows the artist to play their music right into the amplifier when they plug their headphones in,  making it perfect to record music in designated quiet areas. Our product comes in a futuristic case which could be shrunk to fit into your back pocket. "On The Go" is the future of all amateur music production.

  In the above logo I was aiming to create an image that displayed the essence of my company and what it does. From left to right; the motion lines show the movement aspect of my company as the primary focus is to allow our artists to be able to record anywhere they are, The lines inside the briefcase (the briefcase designed to allure to the portable aspect of our company) are equalizers. Equalizers are seen by all who record music and are a symbol of music production, under the briefcase are two 70's record players along with the scratcher used to play them. These were put in to keep in theme with the music and movement aspect alive in the logo. Outside the briefcase on the right are music notes. Our company was created for musicians at the end of the day. Inside the briefcase is the actual company name "On The Go" along with the symbol I plan to be printed on all "On The Go" products. The trademark (TM) was just for fun.

  Working with illustrator was fairly easy compared to the previous HTML coding we did. I had a lot of fun using illustrator as it was easier and faster to achieve my vision. This project wasn't as time consuming but was still difficult in its own way. The hardest and most annoying part was creating and aligning all the different squares of the equalizer. Eventually I just created different rectangles going across the horizontal plane and then ,to create the equalizer effect, I placed lines going vertically through all the rectangles. Each different color is a different rectangle.